IDEO Eyes Open

When it comes down to it, IDEO is in the business of designing experiences. We're less interested in the best food, the trendiest thrift store, or the secret dive bar...unless it's part of a bigger story. A few years ago, we decided to try to package our favorite experiences in a series of curated city guides, called IDEO Eyes Open. Unfortunately, the series started and stopped with New York and London, alive just long enough to be named one of Fast Company's Best Business Books of 2008. But perhaps more importantly—it inspired my friend Stephanie and I to take a trip to London where she met her future husband at Cafe Kick, a tiny foosball bar recommended by our very own Eyes Open. 

IDEO Team:
George Aye
Fred Dust
Sara Frisk
Amy Leventhal

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Nemours Children's Hospital