According to McKinsey, within the first eight weeks of the pandemic we accelerated five years forward in consumer and business digital adoption. When the World Health Organization declared the pandemic on March 11, 2020 our small but mighty research team in Salesforce's Office of Innovation began tracking every movement. We scoured the news in every sector, listened deeply to our customers, and joined forces with teams across Salesforce to capture challenges, shifts, and trends...marveling at the fascinating patterns of behavior emerging around the globe.

Within a few weeks, we launched Signals of Change, a weekly-updated library of macro and micro patterns built in Quip (an acquired Salesforce technology) and accessible to everyone in the company. Signals were searchable by topic and industry, and each signal linked to relevant news, stories, and case studies. Within its first year, Signals of Change evolved to over 500 entries and was used by Salesforce executives and teams alike to identify new opportunities for our customers. From healthcare, to manufacturing, retail, and real estate, we were astounded by the moxie, ingenuity, and brilliance reshaping our world in the face of adversity.