I joined Uptake as Chief Creative Officer with the primary charge of building its brand—from scratch. We began with a skeleton team of three with six weeks to launch Uptake out into the world. Due to the speed of growth of the company, we quickly realized that it was as important to develop the brand internally as it was externally. On March 5th, 2015, we launched Uptake from the inside out: a new identity, brand principles, an onboarding kit for each employee, a website, and presence across LinkedIn, Facebook, Twitter and Instagram. And that was only the beginning. For more information, check out uptake.com.