Scenario Simulator

As the pandemic catapulted us all into hybrid mode, we took advantage of the opportunity to engage global leaders in a provocative virtual experience. We focused on key issues that were keeping decision makers up at night—from climate action to talent evolution to data-led decision making—and created a series of custom scenarios to shepherd executives through real-time data-led decisions.

Leveraging existing and emerging Salesforce technologies (Lightning Platform, Experience Cloud, Tableau and Heroku) we designed a custom and scalable simulation platform that enabled participation via mobile or laptop across a range of in-person and virtual environments.

From inception to launch, I led the design, development and partner collaboration of the Simulator across both internal and external teams.

Highlighted here is Leading with Data: A collaboration with Dr. Linda Hill at Harvard Business School. Chair of the leadership initiative at HBS, Dr. Hill teamed up with Salesforce to facilitate greater understanding of the ingredients that lead to a data-informed organization, and the dilemmas that leaders often grapple with in their digital transformation journey. This 18-month collaboration culminated in April 2022 with the launch of Leading with Data, an interactive simulation designed for Dr. Hill’s executive education program, Leading in the Digital Era.

SALESFORCE SIMULATOR TEAM:
Sara Frisk, Dennis Schultz, Lovekesh Babbar, Mick Costigan, David Berthy, Jude Goergen

SALESFORCE LEADING WITH DATA TEAM:
Itai Asseo, Kevin Sheridan, Shari Burk

EXTERNAL PARTNERS:
Swift Partners (Nick Davis, Noah Raford), CodeScience, Lovelytics, Harvard Business School